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4square Digital We make use of 360° Digital transformation approach to help business move in all spheres and Growth. Many ways to market your Brand Promotion, Digital Marketing, Graphic Design, Web Development, WordPress Design, SEO, SMO, PPC, Facebook ads, Content Writing, Email marketing.

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Blog

What are Different Type of Ad Formats in Facebook ?

Facebook has expanded over the years and helped people connect throughout the world. It has broken physical boundaries as you can meet anyone from anywhere at any time in a digital medium and express your thoughts on anything. It has helped build communities throughout the world that have the same type of views about anything. With this increasingly digital landscape, it would only be a wise decision to advertise our business in this medium. Facebook itself provides various methods by which you can show your ad. Let's understand all these types for better brand ad optimization.
Image ads: Image ads are one of the most widely used forms of advertising on Facebook. It can show all your brand's qualities in a short amount of content. These ads should be highly optimised in terms of content. One more thing to take care of here is the pixelation of the image, as the main product should not be stretched out. It is a good choice for any stage of the business funnel. It could be used for brand promotion as well as direct sales. It should have focused on the message, and it also should have been to the point, as we don't have a lot of space here for expanded explanations.
Video ads - Video ads are small video presentations which to market a product or increase brand awareness by telling the specs of the product. It is seen that video ads have high engagement rates. small entertaining ads look alluring to the viewers. The only thing to be considered is that creating a video ad can be time-consuming and if you have a small message, it might feel like an excessive effort for a small brand. Things that need to be taken care of while making a video are that it should be short and entertaining also. it should start with a band and should be eye-catching, or people might scroll over it.
Slideshow ads Slideshow ads are like little cousins of video ads. This is basically a little slide show of images or little videos that expands into five parts. It could be useful for people who don't want to create a full-fledged video ad but still want to attract attention with the use of sound and visuals. The thing that needs to be considered here is the use of high-quality images or videos to create an impact on the viewer's mind. A sound complementing the image is also a good strategy. These ads could be used to target areas where internet connections are slow.
Stories ads: These are full-screen ads that appear in the stories section of Facebook, Instagram, Messenger, and WhatsApp. Stories can be in either image or video format. It gives you the freedom to play with different video features like emojis, effects, and even augmented reality, which helps you create an impression in your viewer's mind. Things to be considered while making this kind of ad are to make the pace of the stories or images faster and optimise your images or videos for full-screen viewing.
Instant Experience Ads: These are ads designed especially for mobile platforms. It is a kind of interactive ad where people can rotate, swipe, move the screen in different directions, and zoom in and zoom out. It might be hard for people who do not have the technical knowledge to create such ads. An already-made template might come in handy in this situation. You should be repeating your theme throughout the ad, or people might get distracted.
Carousel ads- In Carousel ads, viewers can swipe through photos or videos with their own captions. It could be used to show a number of products or product specifications to the viewer. It can have different links attached for easy access to your website. It could also be used to tell a story through different pages, which feels more interactive to the viewers. You should use top-performing images or videos to attract the attention of viewers.
Collection ads In collection ads, you have an opportunity to show many products as a viewer clicks on the ads. Collection ads could be considered an evolution of carousel ads. It is more customizable and full-screen, giving a shop-kind of feel to the viewer. It can be used by big online stores as well as companies with few products. One of the best practices is that you should let the Facebook algorithm choose the product to be shown in a small window. Fill your catalogue with different kinds of products. Pick your most eye-catching ad which lures people in to click on the ad. All these kinds of ads are a part of our social media strategy for the promotion of brands. If you want these kinds of ads to be designed.

Ways to promote your blog on social media.?

If you are a website owner or a businessman, you know how important it is to create a blog. They can be created to express a view, about some product, or to explain a topic of business interest. Blogs help people get informed about a topic and help businesses drive traffic to their websites. For this, your blog should be interesting enough to catch the viewer's attention. Promoting it on social media could be a good strategy for better visibility for your blog.
Intriguing Content Let's first focus on creating a blog that could serve its purpose of getting readers hooked to the content. To accomplish this goal, the first thing a reader focuses on is the title of the blog. The title should be interesting enough to get the reader hooked on to the content. Images are another thing that makes your content more dynamic and interesting to the viewers. Images should be related to content and be graphically eye-catching. To easily create such content without proper graphic design is hard, but tools like canva can help you do this easily.
Redesigning your content for social media- Different social media websites have different kinds of post designs and different approaches to your topic. You can use content related to your blog or just rephrase the content using different internet tools to make it more intriguing for social media posts. This content should be interesting enough for viewers to share it, which helps you with a better social media reach. Make sure to give a link to your blog so people have easy access to it. Your blog should have a call to action that helps with a better conversion rate. You could repurpose your content as videos, infographics, podcasts, slideshows, or newsletters.
Have a social media strategy: Planning in advance goes a long way when it comes to business communications. Social media algorithms work in a particular way and can auto-promote your content on their site. To make this happen, you have to follow some ways, like having consistency. Post your content consistently and in a uniform structure. The mistake people make here is posting as much content as soon as they get their hands on it. Your posts should be consistent be it in the gap of 2 days or more. Use tools like Hootsuite and Sprout Social to make your posts get automatically shared on a scheduled day and time. Check the optimum time for posting with tools like tweroid, which is for Twitter, and Facebook, which has Facebook insights for this purpose. Always use intriguing thumbnails for your posts as they function as the face of your content. Make your blog easy to be searched Get your content visible to people searching the internet with active Search Engine Optimization. On-page SEO can be done individually too, just by searching for keywords on the internet using tools like ahrefs, semrush, and ubersearch, etc. Technical SEO can be purchased to make your blogs more visible on the internet.
Built and connect with communities- It is extremely easy for an internet user to create their own business page on Facebook, LinkedIn or Instagram. You can also join communities that are already been created and related to your niche. All you have to do is be active and answer people with queries. You can add a link to your blog which could answer their question more briefly.
Increasing your social interaction People who comment on your posts should be interacted with, as people tend to like it when a brand answers their questions. It builds a healthy relationship between the audience and the brand. For example, if the person who is not interested in buying your product asks a question related to your business niche and you answer it, next time when he really needs any of the services that you provide, they are going to be more interested in getting it from you than your competition. Also, it is wise to have good relationships with other bloggers. Reading and sharing your fellow bloggers' posts influences them to read yours and share the link among their groups. You can also ask a blogger in the same niche to write a guest post, and you can write for their blogs, in which you can add links to your website and social media. It also creates the possibility for your content to be posted on their social media pages. Track your success Different social media provide different methods to understand how the audience is interacting with your content. Facebook insights and Instagram insights are some of the tools provided by social media sites themselves. For other social media, just use different tools available on the internet. Google Analytics can help you understand the reach of your blogs by accessing the websites and searching for keywords used to get access to them. UTM links can be used to get clearer insights into the audience's actions. A UTM link is a code that is attached to the end of your blog that accesses and understands the viewer's action. Add social media Button to the blog. If your blog is interesting enough, a visitor might like to share it with others. To facilitate this, you can add social media buttons on your post page. But also be careful if you add too many social media buttons. It might look intrusive to visitors and give a negative impression. For any other queries related to website creation, promotion, or management.

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